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 Website Marketing drives sales and customer interactions by making improvements in search engine visibility, user experience, and selling methods. Performance improvements are validated with feedback from Google Analytics. Need more information?Get Free Website Marketing Tips by e-mail or RSS feed (click). Find out the best place to start: Contact Joe McCoy by e-mail or by phone at (479) 957-0614 with your questions or comments.
Website Marketing Classes
NOTE: Classes can be held at your location with your company or as an AMS public seminar. Some companies bring in their suppliers, customers, and partners for the classes. Click to see the current AMS training calendar for current public offerings.GOOGLE ANALYTICS
This 4-hour course will help you see the benefit of using Google Analytics to gather marketing intelligence for improving strategic methods. Beginning through advanced Google Analytics techniques will be taught throughout the course. You will also see multiple examples on how companies like yours have used the information to help make highly informed strategic marketing decisions that increased sales. WEBSITE MARKETING TO IMPROVE SALES LEADS
This 8-hour course is offered once or twice per year. The course covers Search Engine Optimization, HTML improvements, how search engines work, strategic improvement planning, technical specifications for optimizing content, how to perform keyword research, free online tools, most common web marketing mistakes, and more. You will receive a free website assessment ($250 value) with your registration for this course.. USING THE WEB TO DRIVE SALES LEADS
This course is free to Arkansas chambers of commerce & similar economic development groups that offer the session for their manufacturers. Travel costs may apply and availability is limited. This 2.5 hour overview of website marketing techniques is designed to demonstrate how the Internet can be used to drive sales leads and improve business performance. Multiple useful tips and references are provided throughout the course. Usually, one or two companies will be randomly selected to receive a free Website Marketing Assessment or a free marketing discussion visit.
Website Marketing Services
COMPETITIVE WEBSITE MARKETING ASSESSMENT
he client's website is assessed in detail and compared against 3 competitors selected by the client. The full assessment contains over 50 pages of recommendations and analysis that provides useful information in several technical and strategic areas. The assessment can be used to strategically position your company and improve business performance. Several clients use the assessment as an implementation outline when working with their local website developer. DOMAIN NAME RESEARCH AND SELECTION
A new website or redesign provides the opportunity to establish a strong domain name (website name). Keyword research and your product information are inputs for the research. This process provides four (4) highly qualified domain names that address three core requirements of a good domain name: 1) Memorable, 2) Keyword based, 3) Aligned to your business. A bad domain name will reduce visits, drive traffic to competitors websites, and increase customer frustration. A well researched domain will drive search based traffic and type-in visits for more qualified sales leads. GOOGLE ADWORDS CAMPAIGN DEVELOPMENT (PAY PER CLICK ADVERTISING)
Setup of multiple keywords in a Google Adwords account to increase qualified sales leads. The Adwords campaign will be tied into Google Analytics to track effectiveness. Note that continual management of the campaign is not a part of this project. All pay-per-click (PPC) fees are the responsibility of the client. This service can be combined with Google Analytics Setup and Keyword Research Development services for improved performance. A Google Adwords campaign budget can be as low as $31 per month and still provide useful marketing intelligence and sales leads. GOOGLE ANALYTICS SETUP
Setup Google Analytics on a website so that your representatives can track visits, geographic source of visitors, popular pages, keywords used for searching, and more. A training overview and recommended techniques are included. This is highly recommended for you if you want to know if your website or most recent update is effective or not. Google Analytics should be the first step taken in any website development or redesign to track results. INBOUND LINK DEVELOPMENT
This service submits the client's website to multiple search engines and uses other methods to improve inbound links that tend to increase the number of visitors to your site and the number of sales leads generated. Your website will be configured for Google Webmaster Central, Live.com (MSN) Webmaster Center, and Yahoo Site Explorer to ensure that all web pages are properly indexed and major search engines can direct search results to your web pages. Your website will also be submitted to industrial directories and localized search engine components to drive sales leads. KEYWORD RESEARCH DEVELOPMENT
This service determines optimum keywords to use for improving sales performance tied to increases in qualified visitors to your website. The keywords are developed by looking at the number of searches for the keyword, how much competition there is for the keyword, and how well the keyword aligns to the products and services in your business. The keywords can then be used to optimize the website for improved search engine visibility and increased visits. Website page updates are not included as part of this service but can be added at the client's request. SALES CONVERSION IMPROVEMENTS DEVELOPMENT
This service looks at your website and suggests changes that can be implemented quickly to increase your potential for online sales leads. Some of the changes might include adding targeted Calls To Action, rewriting of page titles, form development methodology for gathering sales leads, and improvements in contact information presentation. NOTE: This service should be preceded by a Eureka! Winning Ways class or implementation to help define the best potential marketing messages that align with your business. WEBSITE MARKETING ASSESSMENT
The Website Marketing Assessment looks at your website configuration for 23 critical website marketing elements. Your website's performance is compared to numbers from the 2008 study of Arkansas manufacturers' website marketing techniques. Recommendations and comments for your website are included to allow you to quickly begin improving your website. This is highly recommended for you if you are considering a website redesign or new site content. WEBSITE MARKETING DEVELOPMENT
This can be revision of your existing website or a completely new website. A revision project restructures the website completely with improvements made to improve website visibility, improve sales techniques, and improve sales leads. A new website project builds an optimized site from the ground up that is designed to gather sales leads and get your website in front of the customers that are looking for your product. If you have any questions related to Website Marketing, contact Joe McCoy: Joe McCoy
Project Manager
University of Arkansas - Fayetteville
Engineering Research Center700 Research Blvd.
Fayetteville, AR 72701
Phone: (479) 957-0614
Fax: (479) 575-7318
Click here to e-mail Joe McCoy
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