Intimidator, Inc. is a young and growing company. Demand for their Intimidator UTV’s (utility terrain vehicles) and Spartan mowers has been high since the launch of these products due to their good looks, power, performance, and affordability. As a new start up, the business lacked many of the management systems that exists in longer tenured organizations. The leadership team was challenged with addressing the daily demands of running a successful business while still having the time and expertise to develop the needed systems to drive the business forward.


Rusty Branscum, Chief Financial Officer, reached out to the local community college to see what manufacturing consultative services were available to help evaluate opportunities to improve the business. The college contacted AEDC-Manufacturing Solutions, who conducted a CoreValue assessment to highlight red flags and value gaps. AEDC-MS went on to help Intimidator update their employee handbook, create a three-year strategic plan, develop an organizational staffing structure to support the desired future state of the business, optimize their supply chain, and conduct workshops to build teams and map business processes. AEDC-MS has recently helped Intimidator, Inc. launch their lean manufacturing journey with Lean and Value Stream Mapping workshops, and are working with them to implement pull systems to reduce inventories and improve customer responsiveness.

  • 1/4 of workforce has been trained in lean manufacturing.
  • Organizational structure in place to meet current demands and future growth goals.
  • Sales have grown by 200%
  • Added over 100 new jobs

Company: Intimidator, Inc.

Successful entrepreneurs, Robert and Becky Foster, founded the Intimidator Group with the all-American, hardworking values that made their previous companies successful. Intimidator, Inc. is headquartered in Batesville, AR and consists of five companies:  Intimidator UTVs, Spartan Mowers, Bad Dawg Accessories, and Gourmet Guru Grills.

The help provided by AEDC-MS came at a critical time in our company’s development.  Their influence has been significant and continues even today as we are dealing with extraordinary growth.  We are grateful that they were there to help us.

Becky FosterIntimidator, Inc.